These days, everyone with a smart phone carries a decent video camera in their pocket. YouTube, iMovie, and Moviemaker have made a previously expensive set of production tools affordable and therefore accessible to millions of people worldwide. Simply put, video production has gotten wonderfully user-friendly. But even though there’s no need to be intimated by the entry-level tools of video production, you’ll still need to be thoughtful, careful, and realistic about what goes into making an effective video.

The following sections provide an overview of Process, Tools, and Resources for making your own thought-provoking and emotionally-engaging video.